Overview
By collaborating with Uber Freight, we had the opportunity to work on a project focusing on understanding the logistics and transportation industry and potentially identifying opportunity spaces within. Each team conducted their own research regarding the project and presented different opportunity areas. Through this process, teams had chance to meet and learn from their Uber Freight coaches as well as other stakeholders. Due to confidentiality agreement, I do not have the rights to share any specific details regarding this project.
Observations, Intercepts & Data
Team initiated with catching up with the topic and the industry. There were many things that, as a team, we did not know of. By meeting with our UF coach, the team was able to learn the overview of the industry, This allowed us to better plan how the team should proceed with our research. Since this was an industry that my team had no knowledge about prior to project so we wanted learn further more. Therefore, it was essential for us to observe multiple stakeholders! The team also planned multiple interviews both on site and over the phone interviews with various stakeholders to better understand each detail we needed for identifying the opportunity spaces. After conducting qualitative research, I wanted to see if the team could find more information on our leads for opportunity spaces. The team focused on gathering information from various blogs and articles and conducted secondary research to further understand and also validate the qualitative insights.
Design Direction
How might we help drivers with [non-disclosed problem] to better [non-disclosed action] as they are visiting different facilities?
Frameworks & Synthesis
Once the team was able to gather both qualitative and quantitative data and insights, we were able to create various frameworks. With these frameworks we were able to identify the pain points and synthesize to come up with our opportunity spaces. Out of multiple spaces, each team focused on one to further develop it and prepared the topic for client presentation.
Delivery
Once the team was able to gather both qualitative and quantitative data, the team synthesized and came up with our opportunity spaces. Out of multiple spaces, each team focused on one to further develop its insights and prepared the topic for client presentation.Each team had the chance to prepare and present their solution space to client: Uber Freight. Overall the team delivered an outstanding final presentation and met the initial requirements of the project.
